Why most agencies may be ready to ditch their blog and why they shouldn’t.
Jack Marshall, a staff writer for Digiday wrote an article that is creating lots of buzz entitled, “Agencies Ditch Blogs.” He points to a study conducted by the University of Massachusetts Dartmouth, that reveals that only 37% of Fortune 500 companies now maintain a blog. That is down from 50% that was reported in 2010.
Jack makes an assumption that this is that this is probably true of advertising agencies:
“It seems there’s a similar trend among agencies.