8 Benefits to Writing A Book and Six Ways to Publish It Online

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Writing a book a book can put your agency on the map. It benefits new business. When I started my blog I tried to be strategic and think further down the road. Surely there were ways to reuse the content. One of the ways that I identified was a book.

Fuel for Thought: Brand Babblers

The most effective, in fact, the only way to build a brand is to sell someone something.

It often comes as a shock to ad people when we find out how little the marketplace cares about our cleverness and our hipness. Apparently, consumers are more concerned with their own self-interest than with our brilliance.