8 Benefits to Writing A Book and Six Ways to Publish It Online

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Writing a book a book can put your agency on the map. It benefits new business. When I started my blog I tried to be strategic and think further down the road. Surely there were ways to reuse the content. One of the ways that I identified was a book. I actually outlined a book prior to starting … [Read more...]

Fuel for Thought: Brand Babblers

Branding Excerpts from The Ad Contrarian ... Bad Days for Brand Babblers "In these times, clients expect their advertising to actually sellsomething. When it doesn't, they get cranky. Some years ago the ad industry decided that it no longer had to bother itself with the mundane task of selling. … [Read more...]