When Selecting an Ad Agency, Bigger Isn’t Always Better

Locomotion Creative Nashville, TN

For new business larger ad agencies are going to tout their “BIGNESS” as an advantage over the smaller agencies.

If small agencies don’t position themselves in the marketplace the larger agencies will do it for them. They will position smaller agencies as being a design shop, able only to handle project work and smaller accounts. They will say smaller agencies are lacking in strategic thinking and are creatively inferior.