Fueling Ad Agency New Business
Clarity, brevity and connectivity are key for winning presentations. During my advertising career I’ve been part of and a witness to hundreds of agency presentations using PowerPoint or Keynote. I’ve seen many new business opportunities wasted because agencies couldn’t get their point across, tried to include too much within their allotted time or had absolutely no […]
Twitter is evolving. Maximize its potential around your agency’s new business objectives. Be a maverick. Don’t just follow the herd. Guy Kawasaki, an early adopter and leader in social media, recently made this said, “Three years ago Twitter was a nice little pond that people shared with their close friends … The whole point back then was establishing warm-and-fuzzy relationships with people you cared about by answering the question, “What are you doing?”
Twitter has long outgrown the original intent of its early adopters, establishing relationships with people by answering the question, “What are you doing?” My Twitter participation from the very beginning has been from a new business perspective. How to use this new communication’s tool for ad agency new business. The way that I used it has been different than most. At times I receive some criticism from some early adopters of Twitter that I’m not using it correctly.
I recently had a discussion with David Deal, marketing director for Razorfish, a large interactive marketing firm. David was kind enough to pass on to me their just released 2009 Digital Outlook Report (DOR). This the fifth year Razorfish has produced the report. It generates lots of buzz and helps to build awareness for the agency.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me