It’s always helpful to hear how agencies have used social media to create new business opportunities, a point of differentiation and a positioning of expertise. Park&CO is a full-service advertising agency in Phoenix, Arizona. They were your typical small to mid-size agency and no real difference from most of their competitors. There was no perception among […]
Open the door for ad agency new business by leading discussions in social media. Park Howell, president of Park&Co, a full service agency that specializes in environmental marketing, came up with a great way to illustrate the need for their prospective clients to participate in social media.