It’s always helpful to hear how agencies have used social media to create new business opportunities, a point of differentiation and a positioning of expertise.
Park&CO is a full-service advertising agency in Phoenix, Arizona. They were your typical small to mid-size agency and no real difference from most of their competitors. There was no perception among their prospective client audience of having any expertise. But, their use of social media, over the past three years has rapidly changed their business and has impacted new business.… Continue reading