12 Tools to Test your Ad Agency Website for Mobile Devices

mobile testing tools for ad agency new business

In preparation for new business opportunities it is important that your agency’s website be mobile ready.

The number of smartphones in use worldwide has now broken the 1 billion mark, according to Strategy Analytics.  Only 15% of companies have a mobile optimized site even though Google estimates that there will be more Web traffic via mobile, than through PCs this year.  According to a survey conducted for Compuware, 40% of users have turned to a competitor’s site after a bad mobile experience.… Continue reading

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Pew Research, Ad Agencies and The Future of Mobile

mobile news ad agency new business

Is your agency mobile ready for new business?

Research has shown that the majority of businesses are still not ready to meet users’ mobile needs. This is an opportunity for new business for the agencies that are prepared for the growing shift to mobile. Are you clients’ sites mobile ready?

Mobile devices are rapidly changing our online experience. It is affecting how we search for and consume information, how we shop,  how we use navigation, how we watch TV or even listen to radio.… Continue reading

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Study: What Users Want from Mobile Sites

10 best practices mobile websites

A recent survey leads to 10 Best Practices for Ad Agency New Business.

A mobile-friendly site can help your agency connect with customers and increase new business opportunities but a bad mobile experience can drive your prospects to your competition.

Mobile users actively seek out and prefer to engage with mobile-friendly sites. It is now a critical component of building a strong agency brand, nurturing lasting prospective client relationships, and making mobile work for new business.

“User expectations for mobile continue to increase, but companies are still not meeting mobile users’ needs for fast and reliable experiences,” – Steve Tack, CTO of Compuware APM

A recent survey, “What Users Want from Mobile Sites Today”, gauged users’ expectations and reactions towards their site experiences on mobile.… Continue reading

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19 Tips for Building an SEO Strategy for Ad Agency New Business

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Having a search engine optimization strategy, or SEO, is important to support lead generation for ad agency new business.

Most agency business development directors have a marketing strategy and are becoming competent with an inbound lead generation strategy that has as its centerpiece – content marketing. Understanding search engines is an important part to content marketing and blogging. Therefore, it is important for business development directors to become familiar with how search engines work and keep up with what is going on.

… Continue reading

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Small to mid-size ad agencies need to protect their own backyard

advertising agencies digital business development

This guest post is written by Bret Giles, president of agencyside, which offers training and consulting to sell and implement digital marketing services. It’s all exclusively designed for small to mid-size advertising, marketing and PR agencies.

My backyard is afoul with these pesky rodents intent on ruining what I’ve spent so much energy planting.  They just won’t go away; in fact, I fear they grow in number while their teeth become sharper and their devastation more obvious.  They are invading my space and I’ve done little to prevent it.

… Continue reading

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AgencyLand: Google Offers New Resource to Ad Agencies

Google is offering a new resource for advertising agencies, it’s called AgencyLand. This is a resource platform to help agencies stay current on digital media, and plan, execute and manage advertising campaigns using Google solutions. It originally launched in March 2009 to a limited number of agencies. They are now offering this resource to agencies and third parties in the United States and Canada. To request an invitation, visit www.google.com/agencyland/.

The following video provides an overview of AgencyLand’s features.… Continue reading

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An Extensive List of “How To” Social Media Tools

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Mashable, All That’s New on the Web blog, is one of my favorite for online resources. Mashable writer, Pete Cashmore  assembled a great list of 39 social media tools that can be used for ad agency new business.

Google How-Tos

  1. How to Sync Google Services With Your Mobile Device
  2. HOW TO: Use Google Reader Like A Rockstar
  3. HOW TO: Get the Most Out of Google Maps
  4. How to Preview New Google Chrome Features
  5. How to Install Google Chrome Greasemonkey Scripts (Windows Only)
  6. HOW TO: Optimize a Pre-Existing Google AdWords Account

FaceBook How-Tos

  1. HOW TO: Add Facebook Connect to Your Blog in 8 Minutes
  2. HOW TO: Search for Facebook Images Based on Shape, Color, Keywords

Twitter How-Tos

  1. HOW TO: Build Community on Twitter
  2. HOW TO: Win Friends and Twinfluence People
  3. How to Improve Your Twinfluence and Twitter Grade
  4. HOW TO: Quiet the Twitter Noise
  5. HOW TO: Go Back in Time, Twitter-style
  6. HOW TO: Turn Your Photos, Videos and Tweets into Stories
  7. HOW TO: Use Twitter for Social Bookmarking
  8. HOW TO: Track Expenses Using Twitter
  9. HOW TO: Auto-Follow People on Twitter

Blogging How-Tos

  1. How to Live Blog a Conference
  2. HOW TO: Convert Your Blog Into a Podcast on iTunes for Free
  3. HOW TO: Use Your Blog’s Domain as a Lifestream
  4. HOW TO: Market to Bloggers According to Timothy Ferriss

Online Videos How-Tos

  1. How to Live Stream Your Life: 20+ Tools and Resources
  2. HOW TO: Create Online Video That Works
  3. How to Master Screencasts in Seven Steps
  4. HOW TO: Add Live Video to Your Applications (Stickam API)
  5. HOW TO: Convert Videos for Your iPhone (or Any Mobile Device)
  6. How to Get Incompatible Videos to Your Apple TV Without Lifting a Finger

Social Networking How-Tos

  1. HOW TO: Save Time With Website Registration and Profiles
  2. How to Connect Your Email Address to Your OpenID Account
  3. HOW TO: Get the Most Out of StumbleUpon
  4. HOW TO: Get the Most Out of FriendFeed
  5. HOW TO: Get the Most Out of Technorati
  6. How to Get the Most Out of LinkedIn

Business How-Tos

 

 

 

  1. How to Track 500 Business Blogs in 10 Minutes a Day
  2. How to Manage Your Social Profiles and Create Virtual Business Cards
  3. How to Build Your Online Brand
  4. How to Execute (Against) Your Resume
  5. HOW TO: Market a Web Company in a Down Economy [Video]
  6. HOW TO: Send Top Secret, Highly Classified Email Over the Web

… Continue reading

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Social Media Resources for Small-To Midsize Ad Agency New Business

I attended a PR Newswire emerging media seminar in Nashville. The seminar was led by Michael Pranikoff, director of emerging media for PR Newswire. Michael followed up the seminar with additional information that I thought would be a great social media resource for small-to midsize ad agencies. Michael’s information is very comprehensive.

PR Newswire Director of Emerging Media, Michael Pranikoff presents “PR In A Web 2.0 World”

One of the things Michael stressed throughout the presentation was to constantly be reading and taking part in that online conversation.… Continue reading

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The Reader’s Digest Version of SEO for Ad Agency New Business

A recent CMO study reported that 80% of decision makers found their vendors, not the other way around. SEO is important for agency new business. You need to optimize SEO for your agency’s target audience to be able to find you. Hubspot’s marketing blog provides the shortest tutorial ever for SEO (Search Engine Opitmization).

12 concise tips for better SEO:

  1. Find keywords.
  2. Put keywords in Page Title.
  3. Put keywords in Page URL.
  4. Put keywords in Meta Data.

    5. … Continue reading

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Use Google Alerts for Ad Agency New Business

Google Alerts is a great agency new business tool for daily marketing leads.

If you aren’t familiar with Google Alerts they are emails automatically sent to you when there are new Google results for your search terms. You can also choose to have your alerts delivered via feed to the feedreader of your choice (e.g., Google Reader or add the feed to youriGoogle page).  You can choose to have these alerts sent as-they-happen, once-day or once-aweek.… Continue reading

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