Fueling Ad Agency New Business
In preparation for new business opportunities it is important that your agency’s website be mobile ready. The number of smartphones in use worldwide has now broken the 1 billion mark, according to Strategy Analytics. Only 15% of companies have a mobile optimized site even though Google estimates that there will be more Web traffic via mobile, than […]
Is your agency mobile ready for new business? Research has shown that the majority of businesses are still not ready to meet users’ mobile needs. This is an opportunity for new business for the agencies that are prepared for the growing shift to mobile. Are you clients’ sites mobile ready? Mobile devices are rapidly changing our […]
A recent survey leads to 10 Best Practices for Ad Agency New Business. A mobile-friendly site can help your agency connect with customers and increase new business opportunities but a bad mobile experience can drive your prospects to your competition. Mobile users actively seek out and prefer to engage with mobile-friendly sites. It is now a critical […]
Having a search engine optimization strategy, or SEO, is important to support lead generation for ad agency new business. Most agency business development directors have a marketing strategy and are becoming competent with an inbound lead generation strategy that has as its centerpiece – content marketing. Understanding search engines is an important part to content […]
This guest post is written by Bret Giles, president of agencyside, which offers training and consulting to sell and implement digital marketing services. It’s all exclusively designed for small to mid-size advertising, marketing and PR agencies. My backyard is afoul with these pesky rodents intent on ruining what I’ve spent so much energy planting. They just won’t […]
Google is offering a new resource for advertising agencies, it’s called AgencyLand. This is a resource platform to help agencies stay current on digital media, and plan, execute and manage advertising campaigns using Google solutions. It originally launched in March 2009 to a limited number of agencies. They are now offering this resource to agencies and third parties in the United States and Canada. To request an invitation, visit www.google.com/agencyland/.
Mashable, All That’s New on the Web blog, is one of my favorite for online resources. Mashable writer, Pete Cashmore has assembled a great list of new media tools for ad agency new business.
I attended a PR Newswire Web 2.0 seminar in Nashville. The seminar was led by Michael Pranikoff, director of emerging media for PR Newswire. Michael followed up the seminar with additional information that I thought would be a great social media resource for small-to midsize ad agencies.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me