Instead of trying to figure out how to beat your competitors, a smart strategy looks to change the rules of competition altogether.
Why Ad Agencies Should Stop Obsessing Over Their Competitors
“You cannot discover new oceans unless you have the courage to step away from the shore” – Nobel Prize-winning author André Gide. I recently read an insightful article on why the focus of a company’s (agency’s) business strategy should not be upon its competitors. The article was written by Gabor George Burt, internationally recognized expert on innovation, […]
