Fueling Ad Agency New Business
New data suggest that marketers know social is the way forward. Social media has also broken down the walls between between “all types” of agencies, each trying to own it for their clients. Marketers however, are finding it difficult to locate the ad agencies that are credible and capable within the social media arena.
This post is written primarily for ad agency CEOs. I already had great empathy for the pressures you were under, but now you are being swamped with more pressure from the current economic crisis and the tsunami impact social media is having upon the advertising industry.
Blake Cahill, VisInsights blog, posted a review of a report from Forrester Research by Jeremiah Owyang, Josh Bernoff, Sean Corcoran, and Steven Noble: Bold Predictions on Social Computing in 2009 from Forrester Research
Two of the most important highlights from this report that are of interest to small-to mid-size ad agencies:
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me