Advertising Agencies Should Avoid The Pitch

ad agency pitch

I happen to be a fan of AMC’s reality television show, The Pitch. Not because it is creating national attention and buzz for our industry, but primarily because it shows the flaws of agencies pitching for new business. In the first episode of season two, the winning agency, Breensmith, Atlanta, GA, lost the new account to the losing […]

Combining Inbound Marketing and Pinterest for Ad Agency New Business

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  Pinterest’s has the potential to offer far more value than Facebook and Twitter because of its ability to aggregate and naturally curate content – Forbes I had the privilege of presenting at Hubspot’s Inbound 2012 Conference in Boston. A record 2,800 were in attendance from all over the globe. Amazing growth from the several […]

The Pitch: Mad Men Pitching For Ad Agency New Business

Real ad agencies take the veil off the new-business-review process and it isn’t pretty. “The Pitch”, is a new reality show featuring two agencies, McKinney and WDCW, who are competing for a Subway assignment. The new business pitch is the way agencies win most of their business and grow.  The sneak peaks of The Pitch […]

Forbes: 20 Best-Ever Social Media Campaigns

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“The Blair Witch Project” has been ranked by Forbes and a panel of marketing experts as the best social media campaign of its type. Other social-media campaigns making this “best-ever” list include Old Spice’s “Smell Like a Man, Man,” Burger King’s “Subservient Chicken” and OfficeMax’s “Elf Yourself.”

If 2009 was the year to forget for the advertising industry, what’s next?

2009 has become the year to forget for the advertising industry. A round-up of some predictions for the advertising industry for 2010 may be brighter but still a difficult year ahead.