dward Boches, CCO at Mullen, in a recent article raises this question, Are focus groups really necessary at all? With all of the alternatives that are available through social media focus groups seem to be a costly practice that now looks absurd. He describes a typical focus group familiar to us all.
Ad Agencies: Are focus groups dead?
Filed Under: Agency Leadership, New Business Tips, New Business Trends, Social Media, Twitter Tagged With: Edward Boches, focus groups, Mullen, Social Media