More Women Pursue New Business for Ad Agencies

3 percent conference ad agency new business

Women are now filling one of the more critical roles in agency management, the pursuit of new business. This position in the past had been held mostly by men. Some sources say that upwards to 75% of agency new business directors they talk to are women. The trend is significant, these people say, because the new business position may be a possible path to agency leadership, which has been nearly closed to women.