Fueling Ad Agency New Business
A great resource for content marketing, social media marketing and agency new business is Ernest Hemingway, one of my favorite authors. He was one of the most famous American novelists, short-story writers and essayists, who one both the Noble and Pulitzer prizes. I believe Hemingway would have easily adapted to write for Web and word limiting platforms such as Twitter.
Twitter is not only a great tool to generate traffic to your ad agency’s website and for networking, it can seriously make you a better writer and communicator.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me