Adding recommendations is an easy way to empower a new business program. As part of my consulting work, I’m asked to review a lot of agency websites from a new business perspective. Recently, I had a request to review the website of a large ad agency in New York. I wasn’t surprised that I didn’t […]
12 Tips for Using Testimonials for Ad Agency New Business
Filed Under: Inbound Marketing, New Business Tips Tagged With: ad agency new business, Eric Kiker, Michael Gass, Recommendations, Testimonials
Painless Positioning for Ad Agency New Business
Positioning is the foundation for new business but most agencies are fearful of it. All they can think about are missed opportunities. Without a differentiated position, agency new business is much harder than it needs to be. But, it doesn’t have to be so hard. There is an easier way to solve the pain in positioning […]
Filed Under: Agency Blogs, Agency Leadership, Agency Positioning, Inbound Marketing, Social Media Tagged With: ad agency new business, Eric Kiker, Michael Gass, Nutrition Marketing, positioning, thought leadership