What are you doing to prepare your agency for the digital revolution? Rising to meet the escalating demands for digital, a lot of agencies are now requiring that almost all of their employees develop digital skills. According to a recent Wall Street Journal article, the bigger agencies are spending roughly $750,000 to $1.5 million on […]
Trends: Content Marketing Is Critical to Ad Agency New Business
Content is the most important asset in using social media for ad agency new business.
In the 2011 RSW/US New Year Outlook Report, 77% of Agency Principals indicate that they plan on getting more aggressive on the agency new business front in 2011. “Networking” and “Social Media” are the top two ways agency principals state they’re going to “get aggressive.”
If 2009 was the year to forget for the advertising industry, what’s next?
2009 has become the year to forget for the advertising industry. A round-up of some predictions for the advertising industry for 2010 may be brighter but still a difficult year ahead.
