Hopefully the advertising industry, with all of its resilient creative and intelligent minds, is as committed to finding solutions for its clients during the current economic crisis and global communications revolution as is media barron, Robert Murdoch.
In times of economic crisis shouldn’t ad agencies lead?
Filed Under: Agency Leadership Tagged With: Advertising Industry, agencies lead, economic crisis, Michael Gass, Robert Murdoch
Ad Agency Survey Finds Traditional New Business Methods Aren’t Working
The sample came from a database of 4,955 U.S. full-service advertising agencies ranging in staff size from 5 to 80 full-time employees. An online link to the survey was also made available.
Filed Under: New Business Trends, Social Media Tagged With: 2008, ad agency new business director, Advertising Agency Survey, agency ceo, economic crisis, Michael Gass Consulting, New Business Survey