The Key Ingredients of the Best Digital Campaigns of 2012

viral video for ad agency new business

How to make your videos as shareable as possible for ad agency new business. I had the opportunity to meet the video team for McDougall Interactive Marketing in Boston. They excel in creating viral videos. Their work has been seen on MTV, G4, and Comedy Central. One of their recent creations, a comedy video, “Cat-Friend […]

Comparison of the 5 Biggest Cloud Services for Ad Agency New Business

The best advice on where you should put your cloud content based on what you own and what your personal habits are. The popularity of cloud based storage has soared in popularity. People’s appetites have dramatically shifted from having access to physical content to digital content delivered to multiple devices and that is good for those […]

Study: The Top Five Causes of Friction in Client and Ad Agency Relationships

The evolution of the advertising industry demands that traditional agency services and client relationships evolve as well. Only 9% of marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities. Marketing has become more complex. Traditional agencies must have new skills and fresh approaches to meet these new challenges. […]

12 Tips for Building a Rewards Program for Ad Agency New Business

12 tips for ad agency new business

Everyone in the agency should contribute to new business and one of the best ways to encourage lead generation is through a referral program. A referral program is one of the most cost-effective and efficient methods for generating new business for small-to-midsize ad agencies. Here are my 12 tips on how to create or enhance […]

16 of the Top Quotes from Fast Company’s The Future of Advertising

As author Clay Shirky has said, “It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.” One of the richest and most important articles I’ve read this year was Fast Company’s,”The Future of Advertising.”

The Last Advertising Agency On Earth

Your agency needs to be prepared for the magnitude of digital growth. Are you ready?

What will the future of advertising look like? The Last Advertising Agency on earth is a short film about what the future of advertising might look like if they don’t embrace the power of digital. Produced by Saatchi & Saatchi Canada, Tool, Pirate, Rooster and Lunch.

New Advertising Study: Marketers to spend more on digital than print this year

This marketing and ad spending study forecasts spending, share, and growth for five media types—online, events, print, TV/radio, and PR/other—and methods used within each, from social networking to mobile/wireless marketing. In what it calls “an industry milestone crossover event,” US companies will spend more this year on digital and online advertising and marketing than on print for the first time ever.

Ad Agencies: Don’t Turn Your Back on Digital

Ah yes. Digital marketing. Once a great champion. Now a broken-down has-been, struggling to remain relevant in a changing world. Like Joe Namath, but with a keyboard. So goes the story in many agencies today.

Fuel for Thought: Agencies aren’t changing, they are being changed

ad agencies are being changed

The internet is now the most important medium in the world. The changes driven by the internet impacts the conduct of every aspect of our society business, government, education and private life. This should include an impact upon your advertising agency. It’s been said that advertising agencies aren’t changing, they are being changed. A good […]

10 additional questions to ask before hiring your agency’s new business director

Having a working knowledge of digital isn’t even an option for an agency new business director – it’s mandatory. So before hiring an agency new business director, think about asking these 10 questions.