Fueling Ad Agency New Business
Advertising agencies, PR firms and digital shops should reverse their new business efforts from “Outbound Marketing” techniques to “Inbound Marketing.” There is a dramatic paradigm shift for acquiring new business opportunities for advertising agencies, digital shops and PR firms. Agencies need to rethink their approach to new business and intensify their focus on inbound tactics, such as […]
If you are charged with developing a new business program for a small to midsize advertising, digital, media or PR agency, then this article is for you. I’ve often found that new business development people often lack experience. They also usually have responsibilities other than developing new business. If this is your situation, I’ve pulled […]
As CMOs struggle there is a window of opportunity for ad agency new business. A new IBM study of more than 1,700 chief marketing officers reveals that most CMOs are well aware of the changing marketing landscape and the need to make fundamental changes to traditional marketing methods of brand and product marketing. But they […]
The K.I.S.S. principle, “keep it simple stupid” is a great maxim to remember when developing a new business program for small to mid-size ad agencies, digital shops and PR firms. This principle has been a key to success in my years working with new business within an agency environment. When it comes to new business, […]
The whole advertising industry is in a flux. Forrester’s Research has referred to it as “the great race” as traditional agencies scramble to add digital capabilities and digital shops seek capabilities beyond being Web site and banner ad specialists.
Many digital agencies are adding advertising, branding and even public relations services. At the same time that traditional agencies are trying to grow their digital capabilities. The race is on. Whose going to win?
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me