Big agencies know that digital training is now critical. Rising to meet the escalating demands for digital, most of them are now requiring that almost all of their employees develop digital skills.
Advertising: Social Media Radically Accelerates Consumer Decision Cycle
Agencies are often behind the social media curve and even behind their clients in its use. This is an enlightening Ad Age Video reinvention of skiing resort marketing. During the past year , social media has abruptly and dramatically changed the behavior of ski resort customers and forced resort marketers to abandoned their long time marketing strategies and practices.
