A conference for ad ad agency principals and partners plus media, account, creative and business development leaders that helps them get their digital house in order.
Steve Jobs: 10 Presentation Tactics for Ad Agency New Business
Small to midsize ad agencies, Steve Jobs has something to teach you about pitching for new business. Every new business pitch should do three things: inform, educate and entertain. BusinessWeek.com columnist Carmine Gallo reveals the techniques that have turned Apple CEO, Steve Jobs, into one of the world’s corporate presenters. Here are his 10 Ways to Sell Your Ideas the Steve Jobs Way:
Outlook Report 2010: The Great Recession and Ad Agency New Business
Advertising and PR agencies have lost 65,000 jobs, or about 14 percent of the pre-recession total. Moody’s Analytics estimates our industrywill lose even more within five years.
Federal Reserve Chairman Ben Bernanke calls it “the worst financial crisis in modern history.” His predecessor, Alan Greenspan, says it was “the most virulent global financial crisis ever.” The resulting recession was longer and deeper than any the U.S. has suffered since World War II.
Survey: Marketers Top 10 Wish List For Ad Agencies of the Future
A national survey provides insight into what marketers want from their agencies in the next 12 months. The Agency of the Future Survey, sponsored by Sapient. Though this survey was conducted just over a year ago, it is an insightful look back as well as a look forward and still has relevance for agencies today.
Survey: 2010 Digital Marketing Outlook
The 2010 Digital Marketing Outlook survey, conducted by The Society of Digital Agencies (SoDA), which polled in excess of a thousand executives from major global brands, traditional and Digital agencies, vendor and service providers that operate in the Digital space, as well as freelance and independent Digital practitioners. This research continues to confirm that the future of Digital Marketing is exceptionally bright.
Social Media and the Changing Role of Ad Agency Rainmakers
I read an interesting ADWEEK article yesterday regarding the “Changing Role of Rainmakers”. Suffice to say that if there has been a major shift in the paradigm for how new business is acquired it would also impact the role for those with the responsibility for business development.
What to do if your ad agency isn’t digitally prepared for new business
“Increasingly clients are turning to agencies not only for help but for thought leadership in digital marketing, and only the most progressive agencies are in a position to deliver it. Agency principals recognize the urgency and importance of the shift to digital, but are personally unprepared for the change.”
Top 10 Questions – Is Your Ad Agency Digital Ready?
Digital marketing is a hot topic with clients and prospective clients. Many agencies are up selling digital services to their current clients and landing new business offering prospective clients fresh online marketing ideas.
Jason Baer is President of Convince & Convert, a digital marketing consultancy to small and mid-sized ad agencies and PR firms. Below is a compilation of Jason’s top questions to determine if your agency is digital ready:
