Creating and maintaining agency new business is often harder than it should be because one key ingredient is often lacking. Positioning is the foundation of any agency’s new business program. It is also the area that many agencies have not addressed because of either procrastination or, more likely, their unwillingness to make the difficult business […]
A Lack of Positioning Makes Ad Agency New Business Harder
Filed Under: Agency Positioning Tagged With: Ad Agencies, agency owners, differentiations, expertise, Michael Gass, new business, positioning