Social Media: The Shoe Firm, the Celebrity and the Ad Agency

iCrossing helped SKECHERS use social to become a more connected brand — in this case through a partnership with celebrity Kim Kardashian. This is a guest post written by David Deal who currently serves as VP,Marketing for iCrossing, a global digital marketing agency. I first met David when he was charged with business development for […]

Digital Agency Uses Social Media for New Business

In a recent conversation with David Deal, VP of Marketing for Razorfish, I learned how the digital agency’s staff were using social media to create new business opportunities. I was so intrigued that I invited him to participate in a FUEL LINES podcast to this insightful information with you.

Using White Papers to Promote Your Ad Agency

I recently had a discussion with David Deal, marketing director for Razorfish, a large interactive marketing firm. David was kind enough to pass on to me their just released 2009 Digital Outlook Report (DOR). This the fifth year Razorfish has produced the report. It generates lots of buzz and helps to build awareness for the agency.