Don’t wait for a catastrophic loss of data to start properly backing-up and protecting your content marketing investment. I’ve been writing for my agency new business blog for 5 years now. It is my passion and livelihood. But it took an event of lost data to make me as passionate about securing my investment. I […]
Ad Agencies Should Use a Database Service for New Business
A number of ad agencies that I talk with attempt to maintain their own database of prospects. For a short list that is doable but if your list is large it is impossible to maintain unless you have someone totally dedicated to keeping it updated on a regular basis. I recommend using a database service company.