Shift Your Ad Agency’s Thinking to Stimulate Creativity, Spur Innovation and Create Enthusiasm for New Business. A lot of small to midsize ad agencies have chosen to take shelter during the recession, but that strategy doesn’t provide any creative stimulation for ad agency new business. Perhaps the better strategy would be to dramatically shift your agency’s thinking, spur innovation and enthusiasm by setting some challenging new business goals.
There is a paradigm shift in how new business is being acquired for small to mid-size ad agencies. Innovation and creativity are important elements for any small to midsize ad agency. They are also critical for ad agency new business. They can set your agency apart from the pack.