Shift Your Ad Agency’s Thinking to Stimulate Creativity, Spur Innovation and Create Enthusiasm for New Business.
Walt Disney was a creative innovator in the cartoon industry who stands head and shoulders above all others. There were specific elements in the way he organized his creative work force that tended to guarantee creative outcomes.
A lot of small to midsize ad agencies have chosen to take shelter during a lengthy recession, digital and socia media revolution. That strategy doesn’t provide any creative stimulation for agency new business.… Continue reading