If you’re suffering from the Shoemaker’s Daughter Syndrome, you may want to consider closing the gap between what you recommend for clients and what you use for your own purposes. Guest article by Gerry Black, Direct Response Copywriter/Marketing Consultant. Over the years, I have come across many clients and agency owners who exhibit this classic disconnect phenomenon. […]
Is The Shoemaker’s Daughter Syndrome Costing Your Ad Agency New Business?
Filed Under: Fuel for Thought Tagged With: ad agency new business, Cobbler's Children, copywriting, direct response, Gerry Black, prospects
The Four Great Laws of Copywriting for Ad Agency New Business
Herschell Gordon Lewis, a copywriting trainer, at American Writers & Artists teaches The Four Great Laws of Copywriting. These are excellent tips for agencies to generate great content that produces inbound leads for agency new business through social media channels.
Filed Under: Agency Blogs, Best Practices, Content Marketing, Social Media Tagged With: American Writers & Artists, Blogs I Recommend, copywriting, Herschell Gordon Lewis, Social Media