There are many valuable tips and helpful ideas that you can use from Jay Baer’s promotion of his new book, Youtility. I just finished reading Jay Baer’s book, Youtility: why SMART MARKETING is about HELP not HYPE. I highly recommend it. This is an excellent book for agency owners to better understand how to create helpful marketing […]
This book is a must read for companies on how to stay up and adapt to the furious pace of new communication technology that impacts business. A study by IBM stressed that we were going to see more changes that impact the way we do business within the next five years than we have seen […]
Ah yes. Digital marketing. Once a great champion. Now a broken-down has-been, struggling to remain relevant in a changing world. Like Joe Namath, but with a keyboard. So goes the story in many agencies today.
Google Sidewiki, which allows you to contribute helpful information next to any webpage. Google Sidewiki appears as a browser sidebar, where you can read and write entries along the side of the page.
Bart Cleveland, AdAge’s Small Agency Diary provides some excellent advice for hard times. He shares that this recessionary period is the time for small agencies maximize their opportunities during lean times to gain ground in achieving their business goals
Digital marketing is a hot topic with clients and prospective clients. Many agencies are up selling digital services to their current clients and landing new business offering prospective clients fresh online marketing ideas.
Jason Baer is President of Convince & Convert, a digital marketing consultancy to small and mid-sized ad agencies and PR firms. Below is a compilation of Jason’s top questions to determine if your agency is digital ready:
Digital marketing is expected to double within the next four years. What’s a small to midsize ad agency to do? Outsource their digital marketing? Hire in-house expertise? Purchase or merge with a digital marketing agency? Hide their head in the sand in hopes that this new phenomena goes away? A new digital marketing consultancy, specific […]