Fueling Ad Agency New Business Through Social Media
A study by IBM stressed that we were going to see more changes that impact the way we do business within the next five years than we have seen in the previous 50. The NOW Revolution is an essential book that will change your thinking on how your business needs to adapt.… Continue reading
This guest post is written by my friend Jay Baer (@jaybaer), a digital marketing consultant devoted to helping agencies get better and more profitable at digital marketing. Jason has also provided digital consultation to hundreds of major companies including Nike, Fujitsu, Pulte Homes and RJ Reynolds.He is also author of the blog, Convince and Convert, Social media and email consulting, which is recognized as one of the best marketing blogs by AdAge, Alltop and Social Media Today.… Continue reading
Google Sidewiki, which allows you to contribute helpful information next to any webpage or even critical information to a competitors Website. Google Sidewiki appears as a browser sidebar, where you can read and write entries along the side of the page.
Sidewiki, a just-released Google Toolbar feature, is a program that allows you to contribute to any website. User-added info appears as a sidebar beside the page, as Google uses an algorithm to display the most relevant and helpful posts up top.… Continue reading
Digital marketing is a hot topic with clients and prospective clients. Many agencies are up selling digital services to their current clients and landing new business offering prospective clients fresh online marketing ideas.
Jason Baer is President of Convince & Convert, a digital marketing consultancy to small and mid-sized ad agencies and PR firms. Below is a compilation of Jason’s top questions to determine if your agency is digital ready:
Digital marketing is expected to double within the next four years.
What’s a small to midsize ad agency to do? Outsource their digital marketing? Hire in-house expertise? Purchase or merge with a digital marketing agency? Hide their head in the sand in hopes that this new phenomena goes away?
A new digital marketing consultancy, specific to small and midsize ad agencies, was recently launched to help answer those questions and provide help at a reasonable cost.… Continue reading
Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
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