A New Approach is Now Needed for Ad Agency New Business

inbound marketing for ad agency new business

Business development has undergone a major change. New business has historically been a problem for agencies. Most small to midsize agencies have no positioning and no point of differentiation. They look and sound the same. They are often treated as vendors because they lack a positioning of … [Read more...]

David Bohan: Social media is redefining roles of business leaders

David Bohan Ad Agency New Business

'Companies that are truly social and engage their employees and customers in genuine conversation will be recognized as the new corporate leaders' I'm honored that David Bohan used my post, "2014: The Year of the Social CEO", as a basis for his recent article in the Tennessean: David Bohan: Social … [Read more...]

27 Tips to Boost Traffic to Your Agency’s Blog Site

boost blog traffic for ad agency new business

If you can't create online traffic, you won't generate leads for new business. Your ad agency's blog should be a central component of your social media strategy for new business. It personalizes your agency and can become an appealing magnet to quickly build a sizable targeted pipeline of … [Read more...]

Best Practices for Re-Sharing Content

The Association of Strategic Marketing

Live Webinar November 12, 2013 1:00 pm ET (12 pm CT, 11 am MT, 10 am PT) 1 hour 30 minutes This live webinar will help you to understand the benefits of one of the most important elements of content marketing success, creating shareable content. You will have a better … [Read more...]

Jay Baer Demonstrates How to Write, Publish and Promote Your Book for New Business

Youtility for Ad Agency New Business

There are many valuable tips and helpful ideas that you can use from Jay Baer's promotion of his new book, Youtility. I just finished reading Jay Baer's book, Youtility: why SMART MARKETING is about HELP not HYPE. I highly recommend it. This is an excellent book for agency owners to better … [Read more...]

Ad Agencies Should Stop Faking It – Create Digital Content

David Schwartz ad agency new business

Guest post by David Schwartz David is a personal friend and an excellent Digital Brand Strategist focused on content development. He is the author of Brand Ed: Brand Education Services, a conversation about restaurant branding. David started his career working for MTV in New York, He then proceeded … [Read more...]

Why You Need Content for Ad Agency New Business

“If you’re not creating content on the web, you don’t exist.” - Lee Odden, CEO of TopRank Online Marketing since 2003 Digital, social and mobile have changed the way prospective clients consume and share information. Interruptive marketing tactics such as cold calling, direct mail and email blasts … [Read more...]

Jay Baer: Why Useful Ad Agency Marketing is a Skill not a Job

Jay Baer Social Media

Guest post written by Jay Baer, marketing keynote speaker, best selling author, consultant and my friend.  Jay and I started our consulting practices about the same time, at the beginning of the Great Recession. He has become a global leader in social media marketing. His blog, … [Read more...]

Ernest Hemingway on Content Marketing

ernest hemingway on content marketing

  photo credit: DerekL via photopin cc … [Read more...]

Ad Agencies that don’t have content practices will be scrambling for new business

The Moroch Agency's Niche Blog

Agencies talk about the value of content marketing but few are doing it and even fewer do it well. Roper Public Affairs, 80% of business decision-makers said they prefer to get information via articles, not ads. 70% said content makes them feel closer to a company and 60% said content provided by … [Read more...]