Community Development Comes Before Business Development

Community Development Comes Before Business Development

  Building an engaged online community should NOW be a core responsibility for business development. The battle for new business is online which makes community development indispensable for marketing your agency. Knowing how to build an online community has become an important skill-set. How to Build an Online Community of Prospects 1. Create a Niche Since I started my consultancy in 2007, […]

To be an effective writer, spend more time planning and less time writing

content marketing for ad agency new business

Successful writers spend 75% of their time in the preparation and editing process and only 25% of their time writing the content. There are big rewards from content marketing, but it’s also a big challenge. Writing is a process that takes time and effort. Even the best writers have difficulty putting their ideas into words. Most of […]

Social Media is now Pay to Play for Ad Agency New Business

social media is pay to play for ad agency new business

Paid social advertising can accelerate the process of attracting qualified traffic and leads. Since 2007, I’ve preached that there was a new model for new business that made the existing model obsolete. Agencies needed a new approach to new business. During the past decade, technology and the rise of social media changed how people communicated. […]

Do this ONE Thing to Build Your Agency’s Brand

Content for Ad Agency New Business

Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE Owners of small to midsize advertising, digital, media agency and PR agency’s need to WRITE!  This isn’t a new discovery for me. Since starting my new business consultancy, I’ve written my way into a thriving business. Creating helpful content has provided me […]

Content Marketing Benefits Ad Agency New Business

Michael Gass Ad Agency New Business

Agencies talk about the value of content marketing but few are doing it and even fewer do it well. I spoke recently, for the first time, at Content Marketing World Conference & Expo. There were over 4000 marketers from 50 different countries that participated. But, where were the ad agencies? They were noticeably absent from […]

Content Marketing World for Ad Agency New Business

Ad Agency New Business Conference

Content Marketing World conference and expo will be filled with sessions and information that specifically address key topics that agencies should know more about.  Even though this conference is huge, there are definitely a number of sessions that are specific to agencies to help them understand the content marketing for their own new business plus […]

Research: Content, Shares and Links for Ad Agency New Business

content shares and links for ad agency new business

What we learn from examining 1 million blog posts. It seems that everyone has now jumped on the content marketing bandwagon. But just  because everyone is doing it, doesn’t mean that they are having success. Only 9% of B2B marketers consider their content marketing efforts to be “very effective. Content Marketing Institute For many agencies and […]

Build an Online Audience that Builds Ad Agency New Business

Build and audience for ad agency new business

Social media fueled by content marketing has become essential assets for creating  bigger new business opportunities. Advertising, digital, media and PR firms are struggling to understand and convert their social media and content marketing efforts into actual new business success. I have probably edited no less than 6,000+ agency articles over the past ten years. It’s always […]

How to Fuel Ad Agency New Business With Content Marketing

content marketing for ad agency new business

Why is content such a valuable strategy to help ad agencies drum up new business? I thought I would share a recent interview conducted by content marketer, Andy Baldacci. Andy hosts Hubstaff’s Agency Advantage Podcast where he helps agency owners grow their business. If you’re skeptical of the value of content marketing for your agency […]

Build a Community for Ad Agency New Business

Building an engaged online community should NOW be a core responsibility of business development. The battle for new business has moved online which makes community development indispensable in marketing your agency online. Knowing how to build an online community has become an important skill-set for those charged with agency new business. Community development comes before business development.  How to Build an Online […]