Agencies talk about the value of content marketing but few are doing it and even fewer do it well.
Roper Public Affairs, 80% of business decision-makers said they prefer to get information via articles, not ads. 70% said content makes them feel closer to a company and 60% said content provided by companies helps them make smarter buying decisions.
Agencies are historically bad at new business. They seem to lose their marketing minds when it comes to marketing themselves.… Continue reading