There is a higher degree of trust from prospects when they are reading content from credible, third-party experts. The ability to easily access information from a variety of online sources has fundamentally changed the way prospects research advertising, digital, media and PR agencies and, ultimately, is how they choose their marketing partner(s). Instead of chasing business, it’s now more important […]
Filed Under: Agency Blogs, Content Marketing, New Business Tips, Social Media Tagged With: ad agency new business, consumers, content marketing, examples, expertise, Michael Gass, positioning, purchase decisions, purchase process, purchasing funnel, Research, Social Media, study, The Nielsen Company
Google Sidewiki, which allows you to contribute helpful information next to any webpage. Google Sidewiki appears as a browser sidebar, where you can read and write entries along the side of the page.