How ad agencies acquire new business has changed dramatically and that effects the knowledge and skills new business directors need to make it happen. People who have done this job in the past are struggling. The tenure of a new business director is now two years or less. In a recent survey conducted by RSW/US, […]
3 Things An Ad Agency New Business Director Needs for Success
Filed Under: Agency Blogs, Agency Positioning, Content Marketing, Inbound Marketing, New Business Trends, Social Media Tagged With: ad agency, business development, community development, new business, niche blog, planning, positioning, Social Media
Personal Brand Development Benefits Ad Agency New Business
Growing your personal brand can greatly boost your agency’s new business opportunities. It makes sense for the principal to be the face of the agency. Not only are they the least likely to leave, but usually small to midsize agencies are built upon the vision, values and the type of culture that best suites their owners. And, agency owners […]