Full service advertising agencies are filled with talented people but often lack specialists that have a much narrower focus of expertise. Consumers, brand marketers and marketing channels have changed and so has the traditional advertising agency. Smaller agencies often possess specialties and a nimbleness that allows them to adapt quickly to a rapidly changing marketing landscape. […]
Steve Jobs’s 10 Best Quotes for Advertising Agencies
Steve Job’s serves as an example of doing agency new business the right way. Steve Jobs has stepped down as CEO of Apple. When it comes to presenting and salesmanship, there’s no one better. His tenure as CEO should serve as inspiration for advertising agencies that seem to still be in a state of flux in this […]
Filed Under: Agency Leadership, Fuel for Thought Tagged With: ad agency, advertising agencies, business development, collaboration, innovation, Michael Gass, Steve Jobs
How McKinney achieved one of the best new-business records among advertising agencies
Innovation and collaboration, two keys to ad agency new business. McKinney is an independent advertising agency based in Durham, North Carolina. It was founded in 1969 by Charles “Chick” McKinney, the agency is now independently owned by a management team led by Brad Brinegar, CEO. It has been recognized as one of the nine best agencies in […]
Filed Under: Agency Branding, Agency Leadership, New Business Talents, New Business Trends Tagged With: Ad Age, advertising agencies, adweek, collaboration, Durham, innovation, McKinney, Michael Gass, NC, new business