Full service advertising agencies are filled with talented people but often lack specialists that have a much narrower focus of expertise. Consumers, brand marketers and marketing channels have changed and so has the traditional advertising agency. Smaller agencies often possess specialties and a nimbleness that allows them to adapt quickly to a rapidly changing marketing landscape. […]
The 15 Advertising Agencies Featured in AMC’s ‘The Pitch’
‘The Pitch’ showcases why a “pitching for new business strategy” is not in your best interest. The AMC hit television series, Mad Men, has received critical acclaim, winning fifteen Emmys and four Golden Globes. It was the first basic cable series to win the Emmy Award for Outstanding Drama Series and won the award in each […]
Study: The Top Five Causes of Friction in Client and Ad Agency Relationships
The evolution of the advertising industry demands that traditional agency services and client relationships evolve as well. Only 9% of marketers believe traditional ad agencies are doing a good job of evolving and extending their service capabilities. Marketing has become more complex. Traditional agencies must have new skills and fresh approaches to meet these new challenges. […]