In January 2010, Ad-ology Research conducted a survey of chief marketing professionals to study their attitudes about the outsides agencies they employ and to forecast their marketing and advertising plans for 2010. Among the survey questions asked, “If you could offer one piece of advice to advertising/marketing agencies in general, what would it be” Here are some of the responses from among 327 chief marketing professionals:
If you could offer one piece of advice to your advertising agency what would it be?
Filed Under: New Business Trends, Research Tagged With: 4 A's, Ad-ology, advertising agencies, C. Lee Smith, chief marketing officers, client survey, president and CEO of Ad-ology
Survey: A Client’s Perspective on Ad Agencies
Reardon Smith Whitaker (RSW) a lead generation/business development consultancy. Their U.S. managing director, Mark Sneider, recently made me aware of RSW’s third annual “Clients Perspective on Agencies” Survey. Mark thought there would be some good nuggets of in information for FUEL LINE reader
Filed Under: New Business Survey, New Business Trends, Social Media Tagged With: Blogs I Recommend, client survey, Mark Sneider, Reardon Smith Whitaker