Digital is not an idea that you merely ‘check off’ your list. Traditional agencies should know by now that digital training is critical to their new business success. “The market is now ready to take a big step to join, and in some cases even replace, traditional agencies in leading marketing strategy for top […]
What is your agency doing to meet the escalating demands for digital?
Filed Under: Agency Leadership, Digital Marketing Tagged With: 4A's, Ad Age, Ad Agencies, AKQA, Arnold Worldwide, Chris Yeh, digital training, Kristina Slade, Marcom agencies, Michael Gass, survey, TBWA/Chia/Day, Wall Street Journal