Every ad agency presentation needs to focus on capturing and keeping your audience’s ATTENTION. Keeping your audience’s attention is the rule that matters the most. If you want to reach your audience, you must have something significant to say and be passionate. Genuine passion will attract attention and attention will lead to action. A lot of […]
Every agency presentation must be focused on capturing your audience’s attention and keeping it. It is the presentation rule that matters most. I wonder how much new business opportunities were squandered because of boring ad agency presentations. Nothing but recycled insights, predictable services and the same agency speak with an audience bored out of their minds.