The Primary Battle for New Business Has Moved Online. This is a one-day regional workshop, co-sponsored by Fuel Lines Business Development and The List will be held on Friday, July 24, 2015, in Chicago, Illinois. This workshop is designed to help agencies “jump-start” an inbound new business program within 30 days. A step-by-step process that’s been developed having worked […]
A New Approach for New Business New business has been a problem historically for agencies. It’s made worse with the paradigm shift in business development. The battle for new business has now primarily moved online. My epiphany regarding this shift in new business practices came from a CMO study conducted in 2007, 80% of decision makers […]
I’m in Chicago this week conducting a couple of social media/new business workshops for ad agencies. I’m working primarily with agency CEOs to help them get their head around social media and why it’s such a great tool.
The Zapwater Blog, Zap Water Communications Chicago, IL, was selected by FUEL LINES’ readers as the Ad Agency Blog of the Month for January. The received 283 of the 649 votes cast. All of the 19 Ad Agency Blogs, submitted for January.