Ad Agency Owners Will Hate This Book But Prospective Clients Will Love It

Jordan Zimmerman Leading Fearlessly

You may not be a fan of Jordan Zimmerman, but you will miss a lot of valuable lessons about new business if you neglect him. I volunteered to read and write a review of Zimmerman’s book, Leading Fearlessly. After I read it, my first thought was, agency owners are going to hate this book. They’ll never […]

Email Marketing Compliance for Ad Agency New Business

email newsletters can spam act

Can I buy email addresses and email those people that haven’t opted-in? – The List of do’s and don’ts on CAN-SPAM Guest article by: Dave Currie, CMO, The List and CEO, Catapult New Business This is probably the most commonly pondered and asked question by new business teams contemplating the implementation of a proactive new business […]

News: ICA Canada Hosts Fueling New Business Seminars

Institue of Communication Agencies Logo

The following is a recent press release from The Institute of Communication Agencies in Canada (ICA) regarding my upcoming seminars in Toronto, Vancouver and Calgary. A registration link is also provided. ICA hosts Fuelling New Business seminar with social media guru Michael Gass —Effective new business opportunities developed through ground-breaking strategies and tactics— Toronto, ON.  […]

How to Build A Platform for Ad Agency New Business

Michael Hyatt Platform for ad agency new business

If you’re serious about taking your agency to the next level, “you can’t succeed without a platform.” Most agencies were late getting into social media. Then they literally “jumped in” with little to show for their time and effort. It takes more than a completed check-list for having an agency blog, Twitter, Facebook and LinkedIn accounts […]

The Future of Ad Agency Promotion at Events Through Social Media

  Social media can enhance your special event experience and make networking for new business easier. Without a doubt an industry trade show or conference has been a beneficial professional networking event for business opportunities. Social media has transformed these events and taken them to a new level. “I think social media is changing the […]

Ad Agency CEOs: Social Media Philosophy and Tips for New Business

These are my personal observations, opinions, philosophy and tips from my experience working with social media honed and refined through my personal use and my work with over 50 ad agencies, PR firms, interactive and design shops over the past three years. My work with social media, from the beginning, has been from a new business perspective to grow inbound lead generation and personal networks.