Fueling Ad Agency New Business
Developing the ability to be a great presenter is an important skill set for agency new business. The first speech I ever gave, I read through my outline in just a few minutes then stood speechless in front of about 100 people not knowing what to do next. Greatly embarrassed, I vowed to never let that […]
‘The body says what words cannot.’’ Martha Graham In a study conducted by UCLA professor Albert Mehrabian, 55% of communication cues come from a speaker’s physical presence, 38% from tone, and only 7% from the spoken words. When presenting for agency new business remember, YOU are the most important visual to your audience. This is why I’m such […]
Steve Jobs is a master presenter and he provides some important lessons that are helpful to any ad agency pitch opportunity. Carmine Gallo’s book, The Presentation Secrets of Steve Jobs is a must read. There’s much to learn from Jobs presentation tactics and style since delivering. Applying his simple formula can greatly improve any agency’s pitch and […]
Small to midsize ad agencies, Steve Jobs has something to teach you about pitching for new business. Every new business pitch should do three things: inform, educate and entertain. BusinessWeek.com columnist Carmine Gallo reveals the techniques that have turned Apple CEO, Steve Jobs, into one of the world’s corporate presenters. Here are his 10 Ways to Sell Your Ideas the Steve Jobs Way:
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me