A 4-step writing formula for ad agency new business

AIDA Formula for Ad Agency New Business

The use of the AIDA Formula can simplify your content marketing. The 1992 movie, Glengarry, Glen Ross, was about a group of desperate and struggling real estate agents. Alec Baldwin plays the role of  their sales motivator. He shares with the group the AIDA formula and then informs them that they must compete in a sales contest […]