Fueling Ad Agency New Business
It’s going to be hard to “sell” social media if you can’t “define it.”
All you need to break into a cold sweat is for one prospective client asking for you for a definition of social media. After you babble on for some 20 minutes or more trying your best to provide an answer, you’ll lose all credibility. So be prepared.
This post is written primarily for ad agency CEOs. I already had great empathy for the pressures you were under, but now you are being swamped with more pressure from the current economic crisis and the tsunami impact social media is having upon the advertising industry.
Brian Solis, Principal of FutureWork, an award winning PR and New Media agency is one of those emerging new leaders. Encouraging his industry to arise to the challenges of this new era. Brian recently wrote,
“Media is experiencing a textbook Darwinian definition of survival of the fittest … Media will re-emerge as a more dynamic, nimble, and innovative medium.
Brian Solis, “Media is experiencing a textbook Darwinian definition of survival of the fittest … Media will re-emerge as a more dynamic, nimble, and innovative medium. In the era of Socialized Media, relationships are the new currency and participation and collaboration are emerging as the new information exchange.
History is in the making with the socialization of media and information. This is our Industrial Revolution. A Communications Revolution. This revolution is already impacting agency new business practices.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me