ADWEEK and the Mullen agency create excellent awareness for themselves through the Super Bowl and their use of social media. ADWEEK’s video generated over 60,000 views in 1.5 days. There were over 47,000 Tweets that used #brandbowl hashtag and over 18,000 people who visited their site during game night. Not bad exposure for Mullen. In […]
ADWEEK.COM: All 61 Ads from Super Bowl 2011 in 2 Minutes
Filed Under: Agency Leadership, Agency Promotion, Social Media, Twitter Tagged With: Adweek.com, Brand Bowl 2011, Michael Gass, Mullen, Radian6, Super Bowl 2011
