Developing your personal brand is one of the best investments you can make for new business. Through my experience working with hundreds of advertising, digital, media and PR firms, I’ve discovered how important it is for the agency owner to be the face of their company. Given the rise of social media, their personal brand […]
Your Personal Brand is Key for Ad Agency New Business
Filed Under: Agency Leadership, Agency Positioning, Best Practices, Fuel for Thought, Inbound Marketing Tagged With: Brad Ball, Brian Morris, personal branding, positioning, Silver Advertising, thought leadership
Ad Agencies that don’t have content practices will be scrambling for new business
Agencies talk about the value of content marketing but few are doing it and even fewer do it well. Roper Public Affairs, 80% of business decision-makers said they prefer to get information via articles, not ads. 70% said content makes them feel closer to a company and 60% said content provided by companies helps them make […]
Filed Under: Content Marketing, Digital Marketing, Social Media Tagged With: ad agency new business, Andrew Bennett, Brad Ball, content marketing, John Seifert, Jonathan Sackett, MediaCo, Moroch Agency, Stacy Minero, Steve Rubel, Vin Farrell