Raising the discussion about compensation for those charged with ad agency new business. It is time to re-think how we compensate those “odd ducks” who do what no one else wants to do, selling the agency’s services. The motivation for creating new business opportunities is thought to be fueled primarily by financial rewards, the […]
Is the financial bonus what really motivates your ad agency’s salesperson?
Filed Under: Agency Leadership, Fuel for Thought, New Business Talents Tagged With: ad agency new business, bonuses, business development, commissions, compensations, Daniel Pink, George Ander, Michael Gass, Microchip Technology, Mitch Little, sales