These are my personal opinions, observations and tips that have been honed and refined over this past year. They are part of my overall philosophy of incorporating social media into your agency’s new business program.
10 Tips to Help Ad Agency CEOs Develop a Blog
Filed Under: New Business Tips, New Business Trends, Social Media Tagged With: ad agency blog, Blogs I Recommend, Bob Hoffman, Chris Brogan, Michael Gass, Social Media, The Ad Contrarian, Twitter
Fuel for Thought: Brand Babblers
The most effective, in fact, the only way to build a brand is to sell someone something.
It often comes as a shock to ad people when we find out how little the marketplace cares about our cleverness and our hipness. Apparently, consumers are more concerned with their own self-interest than with our brilliance.
Filed Under: Fuel for Thought Tagged With: Ad Contrarian, Bob Hoffman, Hoffman Lewis
Fuel for Thought: Ad Agencies Need to Specialize
“Go against the grain. Every agency is trying to convince clients that they can do it all. Instead, be an agency that does only one thing really well. Specialize in retail, or become expert in marketing to Mid-Westerners, or only work on luxury brands, or only do creative work. Find something you can be famous for.” Bob Hoffman
Filed Under: Fuel for Thought Tagged With: Bob Hoffman, Hoffman/Lewis, The Ad Contrarian
