Bob Hoffman’s 101 Contrarian Ideas About Advertising

An ad agency principal who is an example on how to use content marketing and social media to build awareness and new business opportunities for your agency. I am a Bob Hoffman fan. I have read everything he has written, from his book The Ad Contrarian, to every ADWEEK and blog post article and now … [Read more...]

Ad Agency CEO’s Blog – The Ad Contrarian

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Social Media = transparency and you can't be more transparent than ad agency CEO Bob Hoffman Recently I was introduced to the blog, The Ad Contrarian, cranky opinions and advice from the CEO of a pretty big ad agency. Bob Hoffman the author is CEO of Hoffman/Lewis advertising in San Francisco and … [Read more...]

It’s Usually the Best Sign When Ad Agencies are Hiring!

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In the midst of such a long drawn out recession, it's always good news when you hear of an ad agency that is hiring. The best "tell-tale" sign that an agency is doing well is when they are having to fill staff positions due to new business.  Bob Hoffman, CEO of Hoffman/Lewis Advertising in San … [Read more...]

Expand Your Agency By Narrowing Your Focus

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Most ad agencies have an unfocused new business strategy. They try to be everything to everybody. Tim Williams, in a recent article titled, "Focus to Grow", says, "In turbulent times ... The natural response is to “try a little bit of everything”; to expand your services, broaden your capabilities, … [Read more...]

Bob Hoffman’s Blog, An Example for Ad Agency CEOs?

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Bob Hoffman, CEO Hoffman/Lewis advertising in San Francisco and St. Louis and author of The Ad Contrarian blog provides a excellent example of an agency's blog that has potential as a great tool for new business.  I was first introduced to Bob through the not so flattering AdAge article above. What … [Read more...]

8 Benefits to Writing A Book and Six Ways to Publish It Online

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Writing a book a book can put your agency on the map. It benefits new business. When I started my blog I tried to be strategic and think further down the road. Surely there were ways to reuse the content. One of the ways that I identified was a book. I actually outlined a book prior to starting … [Read more...]

How Social Media Impacts Advertising and Marketing

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Social media provides such a great platform for collaboration. I've gained a lot of insight by listening and by engaging in online conversations particularly through my blog, Twitter. I love that it is still evolving and all of us are figuring it out as we go. I'm appreciative to the early social … [Read more...]

10 Tips to Help Ad Agency CEOs Develop a Blog

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These are my personal opinions, observations and tips that have been honed and refined over this past year.  They are part of my overall philosophy of incorporating social media into an agency's new business program. Social media "teaches" agencies to promote themselves the way they should have … [Read more...]

Fuel for Thought: Brand Babblers

Branding Excerpts from The Ad Contrarian ... Bad Days for Brand Babblers "In these times, clients expect their advertising to actually sellsomething. When it doesn't, they get cranky. Some years ago the ad industry decided that it no longer had to bother itself with the mundane task of selling. … [Read more...]

Fuel for Thought: Ad Agencies Need to Specialize

"Go against the grain. Every agency is trying to convince clients that they can do it all. Instead, be an agency that does only one thing really well. Specialize in retail, or become expert in marketing to Mid-Westerners, or only work on luxury brands, or only do creative work. Find something you … [Read more...]