Fueling Ad Agency New Business Through Social Media
Content marketing is proving to be beneficial for gaining a positioning of expertise and thought leadership. It also is the magnet for generating leads and creating new business opportunities without having to pitch for them. It can also improve current client perceptions and aid in client retention.
Even though there are big rewards from content marketing for new business, it is also a huge challenge.… Continue reading
How new business is being acquired for ad agencies is currently undergoing a paradigm shift; instead of pursuing clients, it’s now more important for your prospective clients to find your agency. Blogs make their search easier.
In a recent 2011 HubSpot ROI Study, 69% of businesses surveyed said that blogging attributed their lead generation success. The study also found that 75% of businesses believed SEO was a primary factor.… Continue reading
There is a dramatic paradigm shift for acquiring new business opportunities for small to midsize ad agencies. Agencies need to rethink their approach to new business and intensify their focus for creating magnetic content that will attract prospective clients, rather than relying primarily on the interruption model of cold calls and unsolicited direct mail, which consumers are responding to less and less.… Continue reading
With help from American Business Media and the Business Marketing Association, Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes. The survey revealed that content marketing, including blogs, is a key lead generation source for 63% of the respondents.… Continue reading
I’m going on my 5th year of creating content for my blog. I’ve found that my reading always seems to help fuel my writing and inspire ideas.
So first and foremost, establish a focused reading program that is centered around a specific target audience. When you do, finding resources and developing content becomes mush easier because it is focused.… Continue reading
The most important key to converting your agency’s blog visitors into leads is to have a “call-to-action”. A strong call to action is a clear, simple and compelling offer that persuades your readers to take the action you want. Just having a “Contact Us” form on your blog site is not very appealing to your blog’s visitors. It doesn’t count as your call to action.… Continue reading
I often say, “people want to work with other people that they KNOW, TRUST and LIKE”. Social media is an efficient and affordable way to build new business relationships quickly.
According to research from inbound marketing solutions provider HubSpot, businesses dominated by inbound marketing have a 62% lower cost per lead than firms that do mostly outbound marketing.… Continue reading
A blog is certainly the most critical component to fuel agency new business through social media. How? As a powerful traffic generator. Traffic = leads and leads = new business opportunities.
In a survey of business technology marketing executives by the research firm MarketingSherpa, blogs were voted the No. 4 tool for generating sales leads.
Your blog has the potential to create more web traffic than your agency’s website ever could.… Continue reading
Congratulations to the Square One agency. Their blog, ‘Sq 1′, was selected as Fuel Line’s Blog of the Year for 2010, by 46% of the 3,222 votes cast. Square One is a 15-year-old Dallas Marketing and Advertising agency.
Second in the voting was the agency blog,‘We Make It All Better’, Copeland Communications, Victoria, BC with 1,147 votes and ‘Jane Nation’, St. John & Partners, Jacksonville, FL, came in third with 497 votes.… Continue reading
Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
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