Fueling Ad Agency New Business
These are my personal observations, opinions, philosophy and tips from my experience working with social media honed and refined through my personal use and my work with over 50 ad agencies, PR firms, interactive and design shops over the past three years. My work with social media, from the beginning, has been from a new business perspective to grow inbound lead generation and personal networks.
Blogging has become the smartest strategy for growing an authoritative space on line to be found by your agency’s best prospects. Everyone has a desire to work with others that they know, like and trust. A blog provides a great way to network and generate new business leads, by plain written words designed to focus on the needs of your readers.
As import as it was for an agency to have a Website it is now as important to have an agency blog. But it isn’t something to “check-off” your to do list. It must be done correctly to be effective for new business. This post provides some helpful insights and tools that you can utilize to make your agency’s blog successful.
This past month marked a few milestones for me. First, November was my first year anniversary for Michael Gass Consulting. It has been a year beyond my wildest dreams. Secondly, I’ve written and published my 200th post for FUEL LINES.
I have to agree with business guru, Tom Peters, nothing in the last decade of my professional life has positively impacted me more than blogging.
“No single thing in the last fifteen years, professionally, has been more important to my life than blogging. It has changed my life, it has changed my perspective, it has changed my intellectual outlook, it’s changed my emotional outlook (and it’s the best damn marketing tool by an order of magnitude that I’ve ever had.)” Business Guru, Tom Peters
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me