Fueling Ad Agency New Business Through Social Media
Almost five years ago I had an epiphany for new business. It came from a CMO Study, released in early 2008, where 85% of decision makers said they found their vendors not the other way around. I realized there was a paradigm shift taking place for new business brought on by the great recession and social media’s evolution as another communication channel.… Continue reading
Jack Marshall, a staff writer for Digiday wrote an article that is creating lots of buzz entitled, “Agencies Ditch Blogs.” He points to a study conducted by the University of Massachusetts Dartmouth, that reveals that only 37% of Fortune 500 companies now maintain a blog. That is down from 50% that was reported in 2010.
Jack makes an assumption that this is that this is probably true of advertising agencies:
“It seems there’s a similar trend among agencies.
Your agency’s website is your online brochure, the place to present credentials, capabilities and most importantly your agency’s creative work. Not only is it the place prospects and clients go to learn more about your agency and its services, but it has a huge impact on their ultimate purchase decision.
For professional services firms, “74% of buyers report the service provider’s website holds at least “some influence” over their ultimate decision to buy services from the provider.” – Raintoday.com
An agency’s website provides the opportunity for your prospective clients to look under-the-hood, kick the tires and check out the upholstery on their own timetable.… Continue reading
Congratulations to Doug Brown, Steve Dagg and their team at Copeland Communications, Victoria, BC. Their blog, “We Make It All Better“, was selected by Fuel Lines’ readers as the Ad Agency Blog of the Month for September with 66% of the votes cast.
“We labor over our blog to offer you our knowledge and share our passion. Perhaps it’s this that led us to be nominated for Agency Blog of the month, or perhaps it’s our love of Zombies?”
Copeland has been Victoria’s go-to full service agency since its inception in 1980.
People don’t have time to work hard for their information. You must be prepared to do some work on their behalf if you want to grow your blog’s traffic and generate inbound leads.
Success on the Internet depends on multiplying the number of people who will visit a home page times the proportion who actually enlist your services –the percentage who become clients.… Continue reading
Another Texas advertising agency’s blog, Enviromedia Social Marketing in Austin, has been voted Fuel Lines’ Blog of the Month for August, by 29% of the votes cast. EnviroMedia formed in 1997 as the nation’s first full-service marketing firm focused solely on environmental and public health issues.
We’re considered champions of authentic green marketing and are leaders in behavior-changing social marketing campaigns that improve the environment and public health – Enviromedia Social Marketing
Called “The Green Detectives” in The Washington Times, agency principals Kevin Tuerff and Valerie Davis are thought leaders in authentic environmental marketing and sustainability issues.… Continue reading
I was in my office at The Maryland Group, a full-service ad agency located in Brentwood, TN when I learned of the first plane striking the North Tower of the World Trade Center. All of our staff were glued to watching live televised reports of the tragedy as it continued to unfold. We scanned the web for additional information.
There was also lots of misinformation being reported, such as the the possible bombing of our own State Capital Building in Nashville.
Recently I conducted my Fuel Lines: 2009 Reader Survey. A special thanks to all who took time to participate and provide their feedback and insight. This information has already been a big help. A new design for Fuel Lines is already underway as well as a review of current features and needed updates for better communications, resources and tools for ad agency new business.
These are actually responses to an open question, “How can I make my blog better” that I thought you may enjoy scanning through:
Believe it or not, a blog is the best tool I have ever used to help ad agencies create an appealing brand for new business.
Most agencies that I talk with are either redesigning their website or are in a perpetual state of rebranding themselves. Both are a struggle for the majority of agencies.
Creating an agency blog can simplify an agency’s branding process and allows them to answer the tough questions “without throwing the baby out with the bath water.”
I have found that most agency principals are very uneasy to limit their appeal to a narrowly targeted audience through their agency’s website. I fully understand their concerns, fears and reservations.… Continue reading
It’s time for you to vote for your favorite agency blog for the month of March. 30 ad agency blogs have been submitted to FUEL LINES. The winner will be featured on FUEL LINES throughout the month of April.
These are the 30 agency blogs submitted for the month of March:
A Ride Uptown, Mascola/Group, New Haven, CT
B&A blog, Columbus, OH
BINGenuity, Bing Design, Yellow Springs, OH
Blip, Martino Flynn agency, Rochester, NY
Blue Collar Branding, Locomotion Creative, Nashville, TN
Bolin Digital Blog, Bolin Marketing, Minneapolis, MN
Brains on Fire Blog, Greenville, SC
Brunner Digital Blog, Brunner Digital, Pittsburg, PA
Contact Media Blog, Contact Media, Tampa, FL
Creating A Brighter Shade of Green Marketing, Park&Co Phoenix, AZ
Cure for Common Marketing, Jackson-Dawson Marketing Solutions, Greenville, SC
Demi & Cooper Advertising blog, Elgin, IL
Design Buzz, Design Matters Creative Group, Lake Forest, CA
Direct Dispatch, Haggin Marketing, Mill Valley, CA
Fluid Studio’s Big Idea Blog, Bountiful, UT
Free Advertising Candy, EVOK Advertising, Lake Mary, FL
Healthy Conversations, Trajectory, Morristown, NJ
Karasma Media blog, Harlem, NY
Koroberi agency blog, Chapel Hill, NC
ID-ology blog, ID Branding, Portland, OR
MLT Creative blog, Atlanta, GA
Paramore | Redd blog, Nashville, TN
Razor Branding, The Russo Group, Lafayette, LA
Redpepper blog, Nashville, TN
Take Me To Your Leader, Sapient agency, Miami, FL
She-conomy, Holland + Holland, Birmingham, AL
SPURspectives, Spur Communications, Overland Park, KS
Stream of Consciousness, True Creek agency, Alexandria, VA
VBP Out Sourcing, Glen Burnie, MD
WOMENK!ND , Womenkind agency, New York, NY
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Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.
Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
