Your ad agency’s blog should be a central component to your social media strategy for new business. It is the site that you want to bring your prospective client audience to, the gateway and face of your agency.
“Build it and they will come,” is not the answer to generate traffic to your agency’s blog. You must employ proactive tactics to create awareness and interest among prospective clients. The more traffic that you can generate, from among your target audience, the more inbound new business leads that will follow.
