I happen to be a fan of AMC’s reality television show, The Pitch. Not because it is creating national attention and buzz for our industry, but primarily because it shows the flaws of agencies pitching for new business. In the first episode of season two, the winning agency, Breensmith, Atlanta, GA, lost the new account to the losing […]
Advertising Agencies Should Avoid The Pitch
Filed Under: Agency Presentations, New Business Tips Tagged With: Agency Pitches, Altanta, AMC's The Pitch, Atlanta, Avi Dan, Breensmith, Fletcher Rowley, Forbes, GA, Madison Avenue Agencies, new business, presentations, television show
Ad Agency New Business From Social Media Workshop
I’ve been asked to be a guest speaker for a new business workshop sponsored by Catapult New Business, Atlanta, GA on June 15 and 16. A workshop for how to drive inbound new business leads through social media.
Filed Under: Social Media Tagged With: advertising agencies, Atlanta, catapult new business, Michael Gass, New business workshop, Social Media
A PR Firm Embarrassed Over Twitter?
In the past couple of days I’ve fielded several calls regarding social media mistakes agencies have made. But I don’t think any of them can quite top this one. Ad agency and PR firm principles should take heed.
Filed Under: Social Media Tagged With: Atlanta, David Henderson, FedEx, Ketchum, Memphis, PR Firm, Social Media, Twitter