Fueling Ad Agency New Business
The inverted pyramid style of writing works well to produce the kind of content that generates significant targeted traffic to your agency’s blog for new business leads. I recommend using the inverted pyramid style of writing used by journalists where you place the most important information first with a text. It is a common method for writing news stories but works extremely well when writing for online versus writing for print.
There is a lot of interest among advertising agencies on how to price and service social media, how companies are using social media, social media and new business trends, mobile marketing tools and Twitter. Here are the top 10 most visited articles over the first couple of months of 2010:
ADVERTISING’S BIG GAME – The Super Bowl is not only the Super Bowl for football but also for the advertising industry. What’s the newest trend for this year? The incorporation of social media
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me