Fueling Ad Agency New Business
If you think social media is hard to comprehend – the answers may be in our past! I was reading an Ad Age aricle this morning, “Lee Clow on Advertising, Then and Now”. Ad Age has referred to Lee Clow as “advertising’s art director guru”. He was a personal friend of Steve Jobs for some thirty years. He’s known […]
The potential productivity for the new business traveller of using cloud-based services, in combination with mobile devices, is substantial. If you are in charge of new business, it often means you are “going out on the road”. Having all you need to do your work while traveling can be difficult if you don’t plan ahead. […]
Tools that will make your online personal networking for agency new business even easier. All of the major highlights regarding Apple’s new product introductions at its 2011 World Wide Developers Conference (WWDC) can be found in the just released 6 minute promotional video. Scott Forstall, senior VP of iOS software and Greg Joswiak, Apple’s VP […]
Small to midsize ad agencies, Steve Jobs has something to teach you about pitching for new business. Every new business pitch should do three things: inform, educate and entertain. BusinessWeek.com columnist Carmine Gallo reveals the techniques that have turned Apple CEO, Steve Jobs, into one of the world’s corporate presenters. Here are his 10 Ways to Sell Your Ideas the Steve Jobs Way:
Apple CEO Steve Jobs said, “What this device does is extraordinary. It is the best browsing experience you’ve ever had. … It’s unbelievably great … way better than a laptop. Way better than a smartphone. It’s a dream to type on.”
It is imperative for agencies to stay on top of new communication technology and its impact upon our industry and clients. That said, follow Apple. This company has transformed the way we listen to (and purchase) music with the iPod and iTunes. It also changed the way we use our cellphones with the iPhone. We are perhaps weeks away from the launch of the Apple Tablet. It could change the way we consume news, read magazines and books.
cs2 Advertising, Memphis, TN, has a great set-up for online conference room presentations. Agency principal Brian Sullivan was gracious enough to provide me with the details that I used to set-up in my home office. It is an easy set-up and the components are not very expensive. You’ll probably have some of them already.
Michael Gass, Business Development Consultant | Speaker | Author of Fuel Lines
Fuel Lines provides new business resources for Advertising, Digital, Media and PR Agencies.
It has been rated among the top 100 marketing blogs in the world, according to Ad Age’s Power 150.
Since 2007, Michael has helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Read more about Michael
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is Winmo. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
Since 2007, I have helped pioneer the use of social media, inbound and content marketing strategies specifically for agency new business.
Fuel Lines is my social media 'home-base. It has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me